Businesses have brochures. People have resumes. Both brochures and resumes are a summary of experience, skills, credentials and achievements that differentiate the business or job applicant. Let’s break that last sentence down:
- Summary. Brochures and resumes are not life stories. The customers who look at brochures and the recruiters who look at resumes are focused on what they need at that moment. In the case of resumes, the focus is on finding the right employee to fill a specific position.
- Experience, Skills and Credentials. Like customers, recruiters want to know they are getting the best value for their dollar. If you lack the experience, skills and credentials—the requirements for handling the job—you are unlikely to be called in for an interview.
- Achievements That Differentiate. Every dry cleaning establishment is the same, right? But suppose a dry cleaner’s brochure spotlights their experience preserving wedding gowns. Now that dry cleaner has a niche. Your resume should spotlight your niche, whether that is working in teams, bringing in more sales than your fellow salespeople, a willingness to travel, experience working with regulatory agencies in your industry—your achievements in your career set you apart from everyone else.
The best brochures let customers know that this company has what the customer needs. The best resumes let recruiters know that you can deliver what they need. With 15 years of experience as a resume writer for employees, managers and executives in private industry and in government, I can make your that your resume is a document that truly sells.